
Despite Little Revenue, News Organizations Bet on Video
Scott LaPierre, a multimedia editor and video journalist for the Boston Globe, is busy planning for a future where more news is being consumed in visual formats. Although companies such as Pixability are sprouting up to help companies advertise in videos, video as a vehicle for advertising remains barely tapped producing just, 10 percent of all digital ad revenue according to a 2014 study by the Pew Center.
(read more)