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Brightcove SWOT analysis


Brightcove Inc. (Nasdaq: BCOV), the Boston based provider of cloud services for video will report its fourth quarter and fiscal year results through December 31, 2015. The filings will be released on February 11, 2016 followed by a conference call with management at 5:00 p.m. that day. Their clients include the Boston Globe and Boston Herald.

Strengths

The company uses a subscription model under annual terms which locks in recurring revenues in predic

table manner.

Weaknesses

Substantially all their revenue comes from their video player product.

Opportunities

Video continues to be popular among viewers and essential for news websites. Also the inventory of videos is increasing from major outlets. Although Brightcove has had successive losses each year since its founding in 2004, investors continue to support the company due to the overall growing demand for video.

Threats

The video player is vulnerable to ad blocking technology. In October last year the company announced the anti-ad blocking software Brightcove Lift. The solution is designed to “stitch” ads in with videos making them more difficult for ad-blockers to reach. This seems a temporary solution subject to advancements in ad-blocking technology.

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