Email Marketing | portfolio

Two calendar approach, email and content

The email schedule and content schedule are different but work together. The email schedule is about frequency, deliverability, and call...

Email Marketing is Leading in Unsecured Loan Origination

Email marketers are beating traditional banks at loan origination, including everything leading up to disbursal of funds or declining an app

“Brand Dev” vs “Click and Buy Now” Strategies

Insights into which of these two has a more concrete cause-and-effect reaction.

My Email List of Everyone in the United States

In a complete enumeration, the process to build a single email list of 300 million recipients.

unemployment falls, but so does employment

The most recent economic news release shows that education continues to be the basis for employment disparity nationwide. Civilians with...

CoStar Comps, REIS and EBAY, announce earnings

REIS group ended the 1st quarter of 2016 with earnings of $1.6 million, up from $1.2 million for the same period in 2015. REIS is best...

Small Business Owners prefer to work their entire lives

The men’s fashion boutique Drinkwater’s Cambridge in Porter Square is an artfully curated collection of garments that aren’t just made...

CoStar Group (CSGP) Fundamental Analysis

Internal Issues Facing CoStar CoStar with its business and real estate listings that include LoopNet, Apartments.com, Apartment Finder,...

After 20 years of Plaster Fun Time to sell the business

Plaster Fun Time, a popular destination for greater Boston parents to bring their kids, has sold to a new owner. Chris Ling is the new...

When ownership stays out of reach

It was 23 years ago that Rahul Laroia started working the Sunoco gas station at the corner of Washington St and Breck Ave in Brighton. He...

Odd jobs opening doors

Serge came to Boston from Bosnia a year ago and in April became a key-maker inside the Watertown Mall. As an employee he makes about $400...

Long Search for Aspiring Business Owner

Nick Vail has been searching for a business to buy for nearly 15 months and he hopes the searching will pay off soon. Vail, 31, worked as...

Side business

Bill LaPoint is a principal investor in Boston based Aly Holdings and an adjunct professor at Babson College where he has taught “buying...

CoStar Group (CSGP) Earnings Story

CoStar group ended the fourth quarter with earnings of $23 million after a $5 million loss in the third quarter. The company, which...

Brightcove Inc (BCOV) Nasdaq

Risk Factors: We have a history of losses, we expect to continue to incur losses and we may not achieve or sustain profitability in the...

Downtown Crossings Antiques Business is For Sale

With two months left on his lease, Ali Roozbehani owner of antiques dealer, Dining Room Showcase, in downtown Boston is still hoping to...

Brightcove SWOT analysis

Brightcove Inc. (Nasdaq: BCOV), the Boston based provider of cloud services for video will report its fourth quarter and fiscal year...

When owners retire, it’s a life or death decision for the business

When he first moved from the San Francisco Bay Area to Boston, Chris Silvera did not think he would be the owner and manager of Cheap...

Watching these companies

The travel and lifestyle magazine: Monacle The video player of choice for news organizations: Brightcove The note taking desktop...